The History of Vampires - 1397 Words

We currently live in a pop culture world that seems obsessed with vampires. From gothic vampire novels, to endless movies, television and art, the vampire archetype continues to grow in popularity and sophistication. What is behind this seeming obsession with vampires, in our western culture? Why does this archeype endure? What does the vampire have, or do, that makes him/her so attractive and compelling? When did the transformation occur, from foul miscreant to suave tragic hero? Who is the vampire - really? Vampire culture seems in stark contrast with the current technological age and advances in science. Starting out in the dim and obscure recesses of Eastern European folk tales and legends, the vampire has reached center stage in†¦show more content†¦Mercy s desecrated remains were then reburied in a plot next to her sister and mother. Mercy s brother Edwin was not cured and died two months later. Thus ends this tragic, but true tale of vampirism in the U.S. Unfortunately, due to the prevailing folklore and superstitions in the 19th century and the pervasive spread of consumption, these bizarre practices often occurred in Europe and the U.S. In 1897, with the publishing of his novel Dracula, Bram Stoker succesfully transforms the image and the conventions of the Vampire from lowly sub-human parasite, to that of an intelligent, but somewhat evil superhero. Count Dracula resides in a castle, has superhuman powers and unlimited material wealth. He is a mysterious and genious intellect, who is (almost) immortal. The new vampire is fantastically seductive and is almost omnipotent in his knowlege and power over humans. However, he is a tragic hero who s eternal damnation and demise can be hastened by sunlight, and wooden stakes through the heart. He is also vulnerable to the beauty and innocence of attractive mortal women, who he must pursue, corrupt and discard. Although impressively handsome and lonely, he can no longer experience the love and true companionship of a mortal woman and is surrounded by shallow creatures he has already corrupted and who once corrupted, can no longer be desired or loved. The new literary vampire is incredibly popular, as the attractive, evilShow MoreRelatedThe History of Vampires1194 Words   |  5 PagesThe vampire is one of the oldest mythological creatures in the world. It has been around for thousands of years and is found in nearly every culture. There are many different kinds, the red-eyed corpses from China, the Greek Lamia- a woman with the lower body of a winged serpent, the Penanggalang in Malaysia- a woman with a detachable head, etc. The most commonly known, however, is the Romanian vampire, it is used often in pop culture, from movies, to television, to literature. The myth of theRead MoreHistory of the Concept and Image of Vampires807 Words   |  4 PagesVampires are known as mythical beings with white pale glittery skin that drain the essence of life known as blood. As unbelievable as it sounds they actually did exist centuries ago. They weren’t anything like the vampires we see in movies, shows, books, and video games toda y. A vampire or something analogous to it can be found in most culture and folklores going back to the beginning of time, but it is a mistake to think they have familiar attributes of Count Dracula. The term â€Å"vampire† appearedRead MoreVampires in Myth and History Essay1372 Words   |  6 PagesVampires in Myth and History Vampire myths go back thousands of years and occur in almost every culture around the world. Their variety is almost endless; from red eyed monsters with green or pink hair in China to the Greek Lamia which has the upper body of a woman and the lower body of a winged serpent; from vampire foxes in Japan to a head with trailing entrails known as the Penanggalang in Malaysia. However, the vampires we are familiar with today, although mutatedRead MoreThe Different Types of Vampires Throughout History1084 Words   |  5 PagesIconic vampires in pop culture include Dracula, Angel, and Edward Cullen, but the lore can be traced back even further than the earliest thought of each of these icons. Doctor Guiley, a paranormal enthusiast, has researched countless tales of vampires, and has been able to divide her research into five different generalized areas. Doctor Murgatroyd, a professor of humanities at McMaster University, has studied references to vampires and other supernatural creatures throughout the literary history ofRead MoreVampires in Modern Culture1113 Words   |  5 Pagesmonsters throughout history are blood sucking immortals known as vampires. They transgress the boundaries that humans are always trying to establish. Vampire lore has reflected the values and social structures of the culture it has existed in, but over the past century the val ues have transformed. From the classic story of Stoker’s Dracula where he is presented as sinister and non-human, the vampire aspect of literature has evolved drastically to a more heroic immortal. Physically, vampires have changedRead MoreVampires : The Myth, Legends, And Lore1466 Words   |  6 Pagesbe unpopular, but in time will become popular again. Vampires have always been one of those things along with zombies. Zombies are something that many people believe that can become real one day, but when it comes to vampires they are just fantasy. People have lost history. In many different cultures’ history, vampires were thought of as possible creatures. There were even humans that believe they had become one. The distorted history of vampires have changed people’s minds because there are certainRead MoreThe Mystery Of The Vampire1583 Words   |  7 PagesThe vampire is the popular character in folklore from early civilization to modern life. The vampire appears in people mind with the passion of immortality, fear, love and mystery. People are attracted with vampire because the superstition of the vampire has done for centuries. Are they real? What are they? Wh ere they come from? There are a few of thousand questions about the beliefs of vampire during many centuries. People don’t stop their curiosity with vampire- the legend that emulates the worldRead MoreVampires : The Myth, Legends, And Lore1730 Words   |  7 Pagesin pop culture. Commonly zombies and vampires are the talk of everyone. To the extent that some people believe that zombies can one day exist and vampires are just a fantasy. But people have lost their history, in many different cultures’ history, vampires were thought of as possible creatures. Vampires have been a thing for centuries, although the term vampire came after. There were even humans that believe they had become one. The distorted history of vampires has changed people’s minds becauseRead MoreComparing The Vs. Vampire Folklore1368 Words   |  6 PagesFinal Essay Different depictions of vampires are commonly exhibited in vampire folklore in past and present literature and film. The diversity of different variations of vampire legends are prominently seen in most literature, but the main ideas and attributes are generally the same. This is not that case when focusing on specific novels discussed in class. The novels I Am Legend by Richard Matheson and Fledgling by Octavia Butler are two contrasting works of vampire folklore. The novels are about differentRead MoreVampires Real?1083 Words   |  5 PagesVampires Are Real With today’s media a fascination with monsters has risen to an all-time high. One monster in particular, though, has become the center point for all attention, the vampire. Many believe the existence of vampires is just a myth. One valid arguments of non-believers is that if vampires did exist, wouldn’t they have depleted their food source? Early legends of vampires are supported by the belief that people suffering from a deadly, but rare, blood disease not vampirism. Believers

Social Influences Of Female Gang Membership - 1474 Words

Within the last decades, gangs have become one of the fastest growing issues in the United States. When most people define gangs, females are not part of the definition. Most government officials and researchers do not see females a contributor to the fasting growth of gangs in the United States when in fact, the number of females associated with gangs is constantly increasing. Female gang membership in the United States is estimated to be between 10 and 35 percent of the gang population, with some studies showing the numbers to be as high as 20 to 46 percent of the gang population (De La Rue Espelage, 2014). Female gang membership is a problem that most people ignore, most of the material written about females in gangs is incomplete and†¦show more content†¦Joining gangs is a way to make friends and belong to a group where you are accepted by most (if not all) its members. A young female without friends is a prisoner in her own world, there is no consistent interaction wit h people and often feel like they are living a miserable life. The fun and wildness of gang membership are also an attraction for females, being able to have fun, go out to parties, trying out different drugs, doing careless things, and the adrenaline of doing bad things and not getting caught is very fun for most female gangsters (Carrasco, 1999). Gang membership offer females an opportunity to experience new things and be accepted by people who will not be just consider your friends but instead your brothers and sisters. Social class which relates to economic status, is among the top contributors for female gang membership. Females that come from low-income families are more likely to join gangs. Gang membership offers females an opportunity to make quick cash to fill their economic needs through the sale of drugs in the streets. In fact, the main source of income for most gangs is the sale of drugs, in most cases, is also their only way to overcome poverty. Drug offenses are one of the most common offenses committed by female gang members (Moore Hagedorn, 2001). Robbery is another source of income for most gangs; some gangs also charge nearby stores protection fees, which are fees for protecting the neighborhood in which the store isShow MoreRelatedYouth Gang Membership And It s Implication Adolescent Development Essay1566 Words   |  7 Pages700,000 adolescents who are involved in youth gangs. (Thomas). America has a youth gang culture that is present in its society. This paper will focus on yo uth gang membership and it’s implication to adolescent development. First to be discussed will be the demographics of adolescents involved in gangs. Then the reasons why youth join gangs and how it is related to their natural development. Next, we will turn to contemplate the implication of gang culture and involvement in America’s public schoolRead MoreA Research Study On An Imaginary Team Essay1373 Words   |  6 Pagesestimates- who are the potential ex-gang members. After the weekly reading, we can already construct a picture of the process, based, as always, on several factors, such as :race, age, gender. , which are known to us from the reading but also through the asked question. Now, we have several answers, as: our selected simple is consistent from the white males gang members of 20-25 yo, from the city of Chicago, who will decide on their gang s membership desistence. From Pyros (2013) we knowRead MoreThe End Of The American Revolutionary War1595 Words   |  7 Pagesnew immigrants settled in the Northeast region of the United States and as a result, it began to experience street gangs. However, most organized and violent street gangs did not emerge in America until the beginning of the nineteenth century. As immigration continued street gangs emerged in the United States in four regions during different periods of time. These first gangs were mainly comprised of white immigrants from Northern and Western Europe who came to the United States from the timeRead MoreThe End Of The American Revolutionary War1595 Words   |  7 Pagesnew immigrants settled in the Northeast region of the United States and as a result, it began to experience street gangs. However, most organized and violent street gangs did not emerge in America until the beginning of the nineteenth century. As immigration continued street gangs emerged in the United States in four regions during different periods of time. These first gangs were mainly comprised of white immigrants from Northern and Western Europe who came to the United States from the timeRead MoreA Common Agreement Within The World That Deals With Men And Men1273 Words   |  6 Pagesauthor of â€Å"Cholas, Mexican-American Girls, and Gangs†, within her research she has conducted various interviews with females in gangs. From her research she has came to the conclusion that for girls, â€Å"Gang member’s behavior is determined by social structures and group culture by defining the perspective and attitude of the girl gang† (Harris 301). In other words, Harris is explaining that peer groups, such as gangs, to females tend to have a powerful influence on them by having certain rules, values, andRead MoreCausation of Female Gang Involvement Essay1898 Words   |  8 Pagesstudying why youth tur ns to gang involvement. A sector of this population has only recently been a focus of any study at all and that is the female. From the authors De La Rue, Espelage research they estimate that female gang membership is anywhere from 10 to 35% of the total gang population (De La Rue, Espelage 2014 pg. 1). There are many pieces that drive females to join the gang lifestyle. There are three major causes that drive females to gang involvement; family influences, relationship drives, andRead MoreHigh Risk Youth : A Public Health Approach By Doctor Dawn Delfin Mcdaniels1368 Words   |  6 PagesFrom 2002 to 206, 20% of all homicides in Urban areas could be attributed to gang violence (McDaniels, 2012). One notable characteristic of gang membership in the United States, is that youth who join gangs are more likely to engage in assault, robbery, felony theft, and breaking and entering, than their non-gang peers (Hill, et al., 2001). The lack of proper parental supervision in communities w ith high risk factors such as high poverty rates, is closely associated with delinquent behaviors inRead MoreWhy Youth May Join A Gang2637 Words   |  11 PagesWhy Youth May Join a Gang According to Barkan and Snowden (2008), the conditions that lead or induce a person to join a gang are: changes in the political system of a country; the rigidity or flexibility of the society (rigidity makes life stressful for people); a need to protect loved ones; and/or difficult life conditions, such as job loss, that result in high levels of frustration and threat. Street gangs join together for various reasons, such as to protect themselves from feared neighborhoodRead MorePsychology-Institutional Aggression770 Words   |  4 Pagesand is motivated by social forces, rather than anger or frustration. An institution usually refers to an organisation or place of confinement with its own social roles where behaviour is formally restricted and under the control of specific staff; for example, prisons, hospitals, army camps and boarding schools. The ‘importation model’ proposed by Irwin and Cressey (1962) claims that prisoners bring their own social histories and traits with them into prison, and this influences their adaptationRead MoreGang Involvement : Membership, Violence, Crime And Juvenile Delinquency3474 Words   |  14 PagesRunning head: GANGS: MEMBERSHIP, VIOLENCE/CRIME AND JUVENILE DELINQUENCY Gangs: Membership, Violence, Crime and Juvenile Delinquency By Dominique Dillon St. John’s University CRM 119 Dominique Dillon October 22nd 2014 Running head: GANGS: MEMBERSHIP, VIOLENCE/CRIME AND JUVENILE DELINQUENCY Annotated Bibliography Alleyne, Emma Wood, Jane L., (2011). Gang Involvement: Social and Environment Factors. Crime and Delinquency 60 (4) 547-568. Using the stereotypes of the American

Odysseus Persuasive Essay Example For Students

Odysseus Persuasive Essay Odysseus is a hero of all times thanks to Homer who wrote his story in The Odyssey. Odysseus is a hero in his on time because of all his adventures and characteristics. Homer wrote about the Trojan War, in which Odysseus took part in, in the Iliad, and about Odysseus long journey home in, The Odyssey. There have been theories that suggest that Homer was illiterate and could not have possibly recited poems of these lengths by memory, and that they were put together much later on and added to. However, there is evidence that a city, possible Troy, existed and was destroyed. Also there was a kingdom of Ithica which allows for a king Odysseus. Even if the King did not go to the war there was still a chance that he might have existed. In the Odyssey, Homer used a narrative structure to tell his stories. The original texts were wrote on papyrus scrolls and it is theorized that these scrolls each told a chapter in Homers plays. The modern version of The Odyssey is a combination of all these scrolls that could have existed as separate stories about Odysseus travels, his encounters, and how he obtained his status as a hero. Ancient Greece has always been an interest of mine. In 6th grade a teacher that I had know for my whole schooling showed a movie every week. One week we watched Jason and the Argonaughts. Ever since then I could never get enough Greek mythology. In freshman year of high school we read the annotated text book version of The Odyssey. Lucky for me, I transferred English classes at the semester and I was able to read The Odyssey twice. And since then Odysseus has been a hero to me. The story starts in book 9, Odysseus telling his story to the King of Phaeaica. They sacked a city then sailed away when faced with opposing force. Next, they landed on the island of the lotus-eaters. After Odysseus pried his crew away from the lotus-eaters, they landed on the island of the Cyclops. Here is where Odysseus displays all his heroic qualities. Odysseus picked twelve of the best warriors from his crew to accompany him on the visit to the Cyclops, Polyphemus, and son of the god that shakes the Earth, Poseidon. Polyphemus takes Odysseus captive and proceeds to eat his warriors for meals. Odysseus dreams up an ingenious plan. He reveals to the Cyclops that his name is Nobody. Then, while the Cyclops slept, Odysseus sharpened a log, heated it to an ember, and blinded the Cyclops. When Polyphemus cried to the other Cyclops that he had been blinded, he told them that Nobody had blinded him so the other Cyclops did not come to his help. Then to complete his plan, Odysseus and his remaining crew hid in the under belly of Polyphemus sheep when they went out to pasture. Odysseus had to actually hold on to the sheeps under belly with his arms, unlike his crew who was tied to them. Odysseus uses his heroic qualities to over come all the conflicts that the fates and the Gods throw at him. He uses his cunning when he returns to his household. First he has to figure out a way to defeat all the suitors when there are only three of them. After he defeats the suitors, he has to play mind games with his wife Penelope because of the warning Agamemnon gave him at the river of death. Another heroic quality is his looks and charm. If Odysseus had not have been as handsome then Circe would not have seduced him and he would not have been giving the advice about the river of the dead, the Sirens, Scylla and Charyboidis. Also, at the end of his journey had he not been handsome, Calypso would not have taken him in, fed him and gave him shelter, and he would have died on her island. And after all that, I do not believe that he would have been as welcomed at the Kingdom of Pheaecia by the princess Nausicaa. Having the protection of a god is also a certain quality of a hero. Athe na constantly helps Odysseus during his travels. Athena helps him escape from Calypsos island, helps him land on Pheaecia, and she also disguises him when he finally reaches home in order to help trick the suitors. .u55121c892ceade3e7a221c34a4334b7e , .u55121c892ceade3e7a221c34a4334b7e .postImageUrl , .u55121c892ceade3e7a221c34a4334b7e .centered-text-area { min-height: 80px; position: relative; } .u55121c892ceade3e7a221c34a4334b7e , .u55121c892ceade3e7a221c34a4334b7e:hover , .u55121c892ceade3e7a221c34a4334b7e:visited , .u55121c892ceade3e7a221c34a4334b7e:active { border:0!important; } .u55121c892ceade3e7a221c34a4334b7e .clearfix:after { content: ""; display: table; clear: both; } .u55121c892ceade3e7a221c34a4334b7e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u55121c892ceade3e7a221c34a4334b7e:active , .u55121c892ceade3e7a221c34a4334b7e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u55121c892ceade3e7a221c34a4334b7e .centered-text-area { width: 100%; position: relative ; } .u55121c892ceade3e7a221c34a4334b7e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u55121c892ceade3e7a221c34a4334b7e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u55121c892ceade3e7a221c34a4334b7e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u55121c892ceade3e7a221c34a4334b7e:hover .ctaButton { background-color: #34495E!important; } .u55121c892ceade3e7a221c34a4334b7e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u55121c892ceade3e7a221c34a4334b7e .u55121c892ceade3e7a221c34a4334b7e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u55121c892ceade3e7a221c34a4334b7e:after { content: ""; display: block; clear: both; } READ: Knights 2 EssayFinally Odysseus super human strength helps him become a hero. Out of all the heroes that went into the Trojan War, Odysseus was one of the few that came back alive and lived. His strength and fighting ability helped him in the war. Also without his strength he would have not been able to escape from the Cyclops, Polyphemus. His strength was also useful when he had to string his bow in order to win Penelope from the suitors and kill them all. In the text, heroism is defined as certain qualities that are revealed in interaction between the Gods, monsters and other humans. In book 8, page 207, line 559-84, the bard, Demodocus, tells the story of the hero Odyss eus and how he defeated the Trojans. This is an example of how the Greeks remembered heroes, by their actions. Before the story Odysseus earns his title as a superb war hero by defeating the Trojans. Then in his journey home, Odysseus bests the son of a god, the Cyclops, Polyphemus. After that he tricks Circe, then he passes the Sirens, Scylla, and Charyboidis. And upon completion of his journey home Odysseus achieves the greatest task of all. A mere mortal beats a god; Odysseus battles with Poseidon through the whole story. All these conflicts earn Odysseus his rightful title of Hero in ancient Greece. In order to encounter all these conflicts, Odysseus has to endure great suffering. He is kept from his lovely wife, Penelope, and son, Telemachus, for twenty years. Not only that but he has to suffer by watching monsters such as Polypheums and Scylla devour his crew. And then he has to endure the destruction of his ship and crew at the hands of Zeus after they slaughtered the sun gods cattle. Odysseus has suffered more than anyone that I can imagine. Odysseus is a classic Greek hero. A person has many attributes and events that make them a hero. In ancient Greece to be a hero you had to have certain advantages then the ordinary citizen. There was a very strict view on who could become a hero in ancient Greece. This stereotype was, a male born to a rich/high class family. Many heroes have come and gone, but Odysseus is one of the few that have remained. The reason that Odysseus is one of the few is that he displays all the characteristics of a hero in ancient Greek culture as well in todays culture. During all of Odysseus encounters, he uses his metes, or street smarts, the most to survive and come out on top. Even though in most situations he could easily fight his way out he still tries to think his way out. Will Odysseus remain in the realm of heroism in the distant future or will our views of heroism change and eliminate Odysseus from the hero category?Category: Philosophy

The days of broadcasting are behind us

Introduction Media is important to the society given that it is one of the main sources of information. Unfortunately, in the course of playing its roles, media faces some critical challenges. Broadcasting via radio and television has been a part of the society for a long time, but it seems to have run its course.Advertising We will write a custom essay sample on The days of broadcasting are behind us specifically for you for only $16.05 $11/page Learn More Broadcasting in this context refers to transmitting of information, either in the form of audio or video (mainly through radio television) to the audiences (Holznagel 2000). On the other hand, media in this context refers to the emerging forms of communication like the Internet. The public conception about broadcasting is continuously negating the ways through which media is behaving in the context of how it is currently handling public matters (Manovich 2001). Almost the entire population across the world significantly depends on broadcasting for critical information on contemporary issues of daily life. Commonly known as Public Service Broadcasting (PSB), which radio and television heavily support, there is a conviction that a new phase of modernized communication is threatening the survival of broadcasting. In relation to radio and television broadcasting, this essay critically analyses the statement, ‘the days of broadcasting are behind us’. Major Facts arising about broadcasting The globalized world is rapidly developing with a massive influx of new technologies that come with newly integrated features becoming more appealing to users. Lately, the world of media has gradually evolved from old broadcasting and information and communication platforms to modernized and efficient technologically supported media. So far, the conviction that ‘the days of broadcasting are behind us’ is rooted to the perception that technologies are constantly changing, w ith each of the new forms of media proving more competent and capable. In a bid to understand this conviction attached to broadcasting from a deeper perspective, the philosophy of new media is influential, but yet to prove competent to public service broadcasting. The face of public broadcasting, especially the ones involving radio and television networks in the digital and technological age, is constantly losing its initial value as the world witnesses rapid emergence of new media platforms.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Whether it will remain considered as subjugation resulting from technological advancement or changes in consumer attitudes and behavior, it is clear that broadcasting is diminishing in importance as the world approaches new world innovations. Traditionally, innovators in the broadcasting realm endeavored to convey important events beyond their immediate location to the fast-growing listening public that microphones uncomfortably offered (Scannell 1997). The radio broadcasting was perhaps the most successful technologies that marked significant changes in information sharing and communication, but little was known that technology was transforming rapidly. At this point, massive public interest in broadcasting developed, with individuals becoming less interested in certain events like sports becoming solid fans (Laven 1998). Radio integrally redistributed broadcasting of public events too far wider audiences than via microphones, thus making events more tantalizing. Gradually, the television technology emerged with its ability to integrate audio and visual communication elements in the same communication device, thus making radio broadcasting a little worthless. Subsequently, the radio technology and it is broadcasting techniques started receiving little attention, as the television technology became more convincing and efficient (A rino Ahlert 2004). The essence in the modernity of televisions and their broadcasting techniques that expanded the public communication services to the representation and expectations of the modern society did not take long before the massive growth of the Internet and web technologies emerged (Hoeg, 2009). Before that, television suitably gained consumers’ reputation following its ability to communicate and redistribute information to far wider audiences. As noted by Thompson (1999), the primary intent of public broadcasting services if not abused in any manner as opposed to its focus, is to convey a message to massive population.Advertising We will write a custom essay sample on The days of broadcasting are behind us specifically for you for only $16.05 $11/page Learn More Despite television communication and its broadcasting techniques meaning to manipulate public reputation to further lengths and proving to be a significant communication med ia to the present times, a looming debate is raising whether it is still competent in meeting the advancing public communication demands given modern viewers’ preferences. Indication that broadcasting is still unique Despite the unrelenting criticisms protracting from public convictions regarding the current position of media broadcasting in the modern technologically supported communication life, the broadcasting technique has its own uniqueness. The swiftly growing Internet communication that supports social networking platform is becoming competent, but undoubtedly a dangerous form of public communication that comes with manipulated, distorted, and confusion in its communication. One of the imperative features of broadcasting, as noticed by Scannell (1997) and Thompson (1999) is its ability to communicate information after the occurrence of actual events. Accuracy of information passed to the public is integral to avoid mayhem and confusion, and through broadcasting, infor mation passed is heavily confirmed and corrected before reaching the audience. According to Manovich (2001), the elements of audio and video broadcasting through the radio and television platforms have an essential responsibility of informing the public as imagination becomes easier when verbal communication is clear and that people enjoy live events that also provide an opportunity for joining significant discussions in bulletins. The Internet and social networking communication platforms are becoming private and individualized communication tools, which pose a significant challenge for marginalized groups, the unfortunate, and other excluded social groups. According to Scannell (1997), â€Å"the radio and television platforms have given voice to voiceless and faces to faceless, creating new communicative entitlements† (p.64). Televisions and radios are going through a slow extinction, but the attractiveness of the news, bulletins, and other programs that the Internet and ot her modern communication tools can barely support, makes broadcasting an old, but resilient technology (Hoeg, 2009).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Notably, the television and radio communication is still clinching high in public broadcasting following its professional approach to information sharing and permeation. Scannell (1997) postulates that the fact that televisions and radios have the ability to use professionals and experts with consultation aspects in broadcasting is more appealing and realistic to the public. Even though it comes with greater features that are engaging and attractive, live streaming of news and other programs via the Internet is expensive and incompetent. Influence of new technologies in broadcasting The advent of Internet technologies might have posed great challenges to the slowly evolving radio and television broadcasting technologies, but modern technologies have emerged with unprecedented changes to the broadcasting itself (Arino Ahlert 2004). Virtually, all concepts and elements that initially supported traditional broadcasting in radios and televisions are fading away as new technological cha nges much determine the way news travel. The focal points of technological changes entail computers that have significantly enabled transmission of information in a more advanced manner. Nonetheless, the pace of computerized technologies is growing in relative tempo with broadcasting technologies and it has allowed presentation of news with an open view and with multilayered contexts (Jakubowicz 2003). A significant transformation that will make broadcasting triumph even further is the modern digital age that has received unprecedented support. The digital revolution, as postulated by Norris and Pauling (2005), is swiftly sweeping through the world of communication since digital compression has enabled the formation of assorted television channels. The trend of digital television networks has taken time, but it is worthwhile to enhance expected changes. The amount of visual and audio information has greatly increased to become more interactive (Holznagel, 2000). A digital platform t hat comes with compression technology has changed broadcasting of information and entertainment. Despite being immobile, unlike other technological devices such as laptops, tablets, phones, and other Internet-enabled devices, new innovations make television broadcasting more enticing (Norris Pauling 2005). High-definition TVs (HDTVs) produce standardized clarity of picture and sound with its flat widescreen technology delivering a unique experience to consumers, hence more entertaining. Interactive applications that have been integrated into modern televisions allow consumers to engage more in broadcasting and other services. The personal Video Recorders (PVRs) in digital platforms allow consumers to record programs, pause, and replay programming, hence fitting consumer’s preferences. The Electronic Program Guides (EPGs) allow consumers to navigate easily through the content superfluity. Modern televisions are broadband-enabled, and thus they allow some computerized features . Hence, this aspect makes broadcasting a lifetime technology. Broadcasting still may continue performing The convictions of some individuals that broadcasting is becoming obsolete are perfectly in moral lapse and contain no evidence whatsoever. The future of broadcasting is still lively and promising since it is a unique style of information transference and connects better with listeners (Thompson 1999). In the modern broadcasting practice persons, whether broadcasters or those featured in news and programs, must possess specific characteristics to attract listeners and viewers. Most interesting in the contemporary world is global and national politics, celebrity life, entertainment, sportsmanship, and women circulate where broadcasting technology is covering exponentially. According to Scannell (1997), â€Å"broadcasting has created a public world of public persons who are routinely made available to whole populations† (p. 67). The practice of broadcasting is usually the most reliable and depended on communication media that enlightens populations about major entertainers, politicians, celebrities, churchmen, and even sportsmen and their involvement in certain occasions. This aspect makes broadcasting a more proffered communication tool despite substantial literature connecting it to extermination. Broadcasting is unique as it presents information and entertainment to the public. Most captivating to the youthful generation, which accounts for the highest global population, is show that involves modern technologies and movies and music (Jacka 2006). Broadcasting is the only reliable and effective means of delivering modern movie and music entertainment, and this aspect makes public broadcasting a unique information transference tool. Also, many comedy, soap operas and documentary programs feature in broadcasting televisions and radios each day. According to Jakubowicz (2003), as many people have little time to watch the news or prefer broadcasting, i t might stay part of the greater society. Coupled with its ability to deliver news in a professional manner, entertainment in the most anticipated form and inclusion of accuracy and confirmation of news for surety, viewers, and listeners’ confidence increases each consecutive year. The television and radio media devices form a more significant part of people’s living room milieu and they are the most available media tools readily available for entertainment and leisure in different homes. This aspect makes broadcasting in its present form; the best public communication and information sharing means that heavily contribute to democratization of everyday life. Some forms of news are better presented as a broadcast, especially those containing an inclusion of ordinary social life matters or different entertainment parameters (Jacka 2006). Crime, injustice, ethical prejudice, the plight of women, and other issues of marginalized groups across the world have affected the mo dern living and broadcasting has been in the forefront in sensitizing people across the world on such matters. As postulated by Scannell (1997) and Thompson (1999), sportsmen entertainment including events of football, athletics, basketballs and tennis among others, which form a greater part of youth involvement, makes television and radio broadcasting all-generation media devices. Conclusion and recollection of positives and negatives Historically, broadcasting forms an integral part of human communication and interaction through television and radio platforms. Whether the broadcasting process is undergoing recession, no one has firmly stood to confer this judgment. Digital media is still evolving, but at a slow pace and cannot match modern tablets, phones, laptops, and other modern. However, despite the growing trend in consumption of new media innovations, including the Internet and computerized communication and information sharing devices that enable interactive social networki ng platforms, broadcasting is still championing essential segments of modern communication. So far, the new media technologies have not made any destruction to broadcasting, and if any, then it has little influence on the broadcasting practice. Digital platforms that enable high compression of channels to convey numerous broadcasts with high definition video and audio make broadcasting attractive and appealing to public. Professional broadcasters with their ability to feature almost all aspects of political, social, and economic issues make broadcasting a unique form of information dissemination than other media and thus, the days of broadcasting are not behind us. Reference List Arino, M Ahlert, C 2004, ‘Beyond broadcasting: the digital future of public service broadcasting’, Prometheus, vol. 22 no. 4, pp. 393-410. Hoeg, W 2009, Digital Audio Broadcasting: Principles and Applications of DAB, DAB + and DMB, John Wiley Sons, West Sussex. Holznagel, B 2000, ‘The m ission of public service broadcasters’, International Journal of Communications Law and Policy, vol.1 no. 5, pp. 1-6. Jacka, E 2006, ‘The Future of Public Service Broadcasting’, in S Cunningham G Turner (eds), The Media and Communications in Australia, 2nd edn, Allen Unwin, Sydney, pp. 344-56. Jakubowicz, K 2003, ‘Endgame: Contracts, Audits, and the future of public service broadcasting’, The Public, vol. 10 no. 3, pp. 45-62. Laven, P 1998, ‘Predicting the future of broadcasting’, EBU Technical Review, pp.1-12. Manovich, L 2001, ‘The Language of New Media’, MIT Press, Cambridge, MA. Norris, P Pauling, B 2005, Public Broadcasting in the Digital Age: Issues for New Zealand. Web. Scannell, P 1997, ‘Public Service Broadcasting and Modern Public Life’, in T O’Sullivan and J Yvonne (eds), The Media Studies Reader, Arnold, London, pp. 60-71. Thompson, J 1999, ‘The Media and Modernity’, in H Mack ay and T O’Sullivan (eds), The Media Reader: Continuity and Transformation, Sage, London, pp. 12-27. This essay on The days of broadcasting are behind us was written and submitted by user Haylee Michael to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Asia Pacific Economic essays

Asia Pacific Economic essays The purpose of this report is to analyze the business process in Asia by planning a business venture in China. The report will present and apply knowledge in terms of the strategic business planning and development process. With nearly 1.3 billion people, the Peoples Republic of China (PRC) is the worlds largest country and the worlds fastest-growing economy. Since its opening to the outside world in 1978 China has begun building a modern, internationally oriented industrial economy based on imports of technology and export-oriented production (Genzberger A. C, 1995, P1). Chinas political, economic and investment environment are changing, albeit gradually, and it has a growing core of forward-looking technocrats committed to economic reform. 2.1 What analysis would you want to undertake before actually considering market entry into China. Australia is Chinas thirteenth largest source of utilized FDI (foreign direct investment), with 2500 direct investment projects in a wide range of fields (China Daily, 4 Jan 1997). Evidences show that sixty per cent of Australian firms were interested in China, citing the huge potential of the market, low labour costs and Australias economic interests being largely in East Asia. Although there were a lot of barriers during investment process, for example, a complex and often conflicting system of administrative controls regulates access by foreign investors to Chinas market, the limited availability of foreign exchange, inadequate protection for intellectual property, barriers to market access and production controls, treatment hat is unequal when compared with that of domestic companies, and the lack of an adequate mechanism for resolving disputes (Genzberger A. C, 1995, P43), the number of Australian cumulative investment in China increased to around A$1 billion, with realized ou tlays averaging over A$200 million per year recently- mostly in manufact...

Rules for Writing out Numbers

Rules for Writing out Numbers Why do so many people find it difficult to remember the rules for using numbers in formal writing? Probably because the rules seem a little fuzzy sometimes. So what can you do? Its no mystery: as with anything, read and study the rules several times, and it will all seem natural, eventually. Writing Numbers One through Ten Spell out numbers one through ten, as in this example: My little brother ate four apples before dinner and became ill.Why do parents always check to see if babies have ten toes? Writing Numbers Above Ten Spell out numbers above ten, unless writing the number would involve using more than two words. For example: I have sixty-three dead bugs in my collection.My cousin has 207 bugs in his.This site has given me a thousand helpful hints for my homework.My grandmother is seventy-two today.My little sister had about 4,763 measles on her face. Always Spell Out Numbers that Begin Sentences It would look odd to begin a sentence with a numeral. Four hundred fifty people attended the birthday party. However, you should try to avoid using long, clunky numbers at the beginning of a sentence. Instead of writing that four hundred and fifty people attended a party, you could re-write: There were 450 people at the party. Dates, Phone Numbers, and Time Use numbers for dates: My birthday is on March 16.He was born on Valentines Day, 1975. And use numbers for phone numbers: The phone number for the school is 800-555-6262The international code for England is 44. And use numbers for telling time if using a.m. or p.m.: The alarm will sound at 7 p.m.I make my bed at 7 a.m. each morning. But spell out times when using oclock or when the a.m. or p.m. are omitted: The alarm will sound at seven oclock.I make my bed at seven each morning.

Microl8 Essay Example | Topics and Well Written Essays - 1250 words

Microl8 - Essay Example (c) The slope of demand function is – 2. It tells that with the increase in quantity demanded by 1 unit, price of that good or service decreases by $2 (or 2 currency units). (d) The slope of supply function is 1. It tells that with the increase in quantity supplied by 1 unit, price of that good or service increases by $1 (or 1 currency unit). ... That’s why any change in prices of food is prominent and significant for them, which makes their food demand flexible in response to its price changes; i.e. with the changes in price, they vary their food consumption accordingly. However, U.S. is a high-income country. Its consumption is diversely distributed to variety of luxury goods in addition to the necessity goods. Thus, food consumption of American people comprises of a smaller portion of their income; in fact it is much smaller if compared with a low-income country as Tanzania. That’s why any change in food prices is not so observed by them which makes their food demand almost irresponsive to price. In short, high elasticity of food demand in Tanzania imply higher level of its foods purchases as compared to that in U.S. where food purchases are not so higher as compared to the purchases of other goods – luxury goods (Parkin n.d., p. 95). Taxes S’ (= S+T) P S D Q With the imposition of tax, supply c urve shifts left as tax serves as increasing cost of production for producers. Now, the price paid by the consumer (PD) is not the same as that received by the supplier (PS) as the difference is to be paid as a tax; there would be no equilibrium now (The Impact of an Excise Tax or Subsidy on Price n.d.). It can be illustrated here in the graph that since the customer has to pay more price than before and since suppliers cost increases due to the tax, the market price would be increased and due to the increase in price, there would be leftward movement along the demand curve and thus the quantity demanded would be decreased. (a) Tax revenue would be greater from the good for which price increase would not much

Petroleum Engineering final research Paper Essay

Petroleum Engineering final research Paper - Essay Example While engineering and research have developed methods of extracting different petroleum products from crude oil in practical approaches, the academic and the overall public domain is unable to know from research how exactly the formation of crude oil takes place as many theories exist within the sources credited as scholarly articles and approved books. Given the increasing threat of reading and believing various sources in existence, this essay seeks to answer the following question as it relates to petroleum engineering and research on petroleum production: Research Question If petroleum engineering was developed through research on petroleum formation, why is it that petroleum engineering follows the same concepts and methods of processing while petroleum research on petroleum formation differs considerably? LITERATURE REVIEW 1. Research on Petroleum a. Formation of crude oil ‘The origin of oil’ is a phrase that anyone can take a wild guess and appear right on. From t ime immemorial, societies have become accustomed to the popular believe that crude oil is a product from the interiors of the earth. However, while the origin or oil has been researched on, most research tends to lean on where crude oil exists or where around the world oil can be drilled. Research goes further to explain that the origin of oil is a phenomenon that can be explained through the consideration of hydrocarbons undergoing gradual changes within the confinements of the earth’s crust. According to Bluemale & Manz (2), crude oil is constituted of 50-95% of hydrocarbons. While chemical engineering is a crucial input in the field of petroleum research, some sources fall short of relevant information regarding the types and actual chemical components of these hydrocarbons. Research by other researchers indicate that the formation of crude is an indefinite process upon which most researchers have relied on theories rather than taking a practical approach in identifying th e actual process of crude oil formation. In statistics, forecasts are made through the consideration of the mean in order to predict the occurrence of some results. While the field of quantitative data can use means to predict outcomes, it is unable to use the same method to predict results from qualitative data. For example, the different researches on the formation of crude oil cannot be reduced to an average concept. This therefore discredits such research conclusion that crude oil is made up of 50-95% of hydrocarbons. The 50-95% gap is way too wide to show substantiality of the research as it is impossible to believe that one bottle of the original coca cola can have 50-95% sugar content and still be classified under the same category of either diet coca cola or the original sugar-rich product. b. Chemical Composition The formation of petroleum has been able to produce substantial evidence of how chemicals are combined or developed to become petroleum. In this case, the scientif ic inability is influenced by timeline as scientists are unable to reproduce 100 million years. While the impossibility is logical, the mentioning of 100 million years may has well be wrong as the determinant of the period

An Overview of Delta Dental Insurance Essay Example for Free

An Overview of Delta Dental Insurance Essay Abstract This paper provides an overview of Delta Dental one of the most successful health care companies in the United States. As good oral health becomes more essential of Americans’ healthy lifestyle, Delta Dental insurance plans help more than 59.5 million people to be covered on their plans. By describing the outline of Delta Dental’s history and current structure, this article focuses on how Delta Dental insurance has grown and improved access and overall health status. Also, this paper explores strengths and weaknesses (especially with healthcare delivery point of view) as well as makes comparison with other dental insurances companies to reveal that why Delta Dental is better and more successful than others. Finally, the future plans of Delta Dental about how to improve oral care delivery of services to clients and enrollees, as well as how it fared compare to its peer insurance companies are initialed at the end of the paper. Keywords: dental benefits programs, strengths and weaknesses, multiple types, expanding, effective benefits Introduction: Many people in the world may have best access to oral health care, yet millions are unable to get basic dental care. Poor oral hygiene has significant impact on overall personal health. Researches show that poor oral hygiene increases the risk of diabetes, heart disease and poor birth outcome. That’s why nobody can deny the importance of oral health care. According to many statistics insurance companies that play a pivotal role in improving oral health care of the communities, we will focus on the Delta Dental insurance and how growth of the company improved access and overall health status. Delta Dental insurance was established in 1966. Over the years it faces many challenges to expand and increase access of dental care in community. The efforts paid the Delta Dental as widely accepted by community. This paper focuses on challenges Delta Dental had to face to build its pillar in the market. After evolution, Delta Dental insurance exponentially expanded due to its benefits and low primer. Over the years it has made strategies so that many people prefer Delta Dental over other insurances for maximum benefits, which helped improve oral health care. This paper will also highlight some of those strategies. Compare to other dental insurance company, Delta Dental insurance provide wide coverage and offer maximum benefits. This is a unique characteristic of the Delta Dental. We will talk about current structure of the Delta Dental and its future about how to improve oral care delivery of services to clients and enrollees, as well as how it fared compare to its peer insurance companies. Finally, the paper will mention about the future plan of the Delta Dental. History: In order to increase access to oral health care, in 1954, a group of dentists formed a dental service corporation in California, Oregon and Washington. It was lead by Washington Dental Service (WDS), and initiated by providing service to organized labor unions. Later, it expanded its services to all 50 states, the District of Columbia and Puerto Rico. Delta dental is now a fifteen billion dollar a year nationwide group providing dental insurance to 59 million Americans, making it one of the largest non-profits in the country (â€Å"Our Mission History†, n.d.). Washington Dental Service was joined by more local organizations, which then created Delta Dental Plans Association (DDPA) in 1966. Shortly a year after, WDS partnered with the International Association of Machinists, which was the first step into creating a multi-state dental benefits program. There was a growing number of out of state subscribers, and therefore in order to meet their needs WDS worked with other Delta Dental member companies and Blue Cross/Blue Shield Association members, to continue serving its clients. It provided coverage until 1980s this way (â€Å"Our Mission History†, n.d.). The program continued as such until a bid was won by Delta Dental of California being chosen as the dental benefits carrier for the Office of the Civilian Health and Medical Program of the Uniformed Services (OCHAMPUS) program. In order for the administration of this very large account to be centralized, other member companies agreed to share its provider data with Delta Dental of California sharing the administrative income and risk. As a result of this change, the National Provider File (NPF), and the establishment in 1990 of Delta USA — was created, the company responsible for overseeing dentist data and enabling the administration of national business (â€Å"Our Mission History†, n.d.). Currently, there are 39 independent Delta Dental member companies operating in all 50 states, the District of Columbia and Puerto Rico. As one of the largest dental benefits provider DDPA provides coverage to more than 59.5 million people enrolled in more than 97,000 groups. The company was named Dental Care until 1970s and then it officially changed its name to Delta Dental (â€Å"About Us Home†, n.d.). All Delta Dental companies are members, or affiliate of members, of the Delta Dental Plans Association a network of 39 Delta Dental companies throughout the country. Delta Dental companies range from multi-state to single state (â€Å"About Us Home†, n.d.). The multi-state programs consist of the following: * Delta Dental of New Jersey Started in 1969, it provides coverage to over 1.5 million residents of New Jersey and Connecticut (â€Å"Delta Dental of New Jersey†, n.d.). * Delta Dental Plan of Michigan Michigan Dental Service (MDS) was established in 1957, and in 1963 it received its non-profit status. In 1980 MDS expanded to Ohio and Indiana. In early 2006, Delta Dental of Michigan, with its affiliates in Ohio and Indiana, and Tennessee, signed an affiliation agreement under a new nonprofit holding company to strengthen their market positions and increase the number of Americans with dental benefits. In 2009, Delta Dental of Kentucky and Delta Dental of New Mexico affiliated with the family of companies. The newest affiliate, Delta Dental of North Carolina, joined the enterprise in 2010. Currently they cover 8.8 million individuals (â€Å"Delta Dental of Michigan†, n.d.). * Delta Dental of Minnesota It was founded in 1969, and later expanded to North Dakota. It is the largest program in the upper Midwest, serving 7500 Minnesota based on purchasing groups and 3.8 million members nationwide (â€Å"Delta Dental of Minnesota†, n.d.). * Delta Dental of Missouri Delta Dental of Missouri started 50 years ago and has offered dental and vision benefits in the states of Missouri and South Carolina. More than 1,800 companies in Missouri and South Carolina have selected Delta Dental as their dental benefits carrier. The Delta-Vision plan started in 2011 (â€Å"Delta Dental of Missouri†, n.d.). * Dentegra Companies Dentegra is not affiliated with Delta Dental Plans Association. However, this insurance company is authorized by Delta Dental Plans Association to market and underwrites certain national Delta Dental programs. This plan covers 23 million Americans. It serves the states of: Alabama, California, Delaware, District of Columbia, Florida, Georgia, Louisiana, Maryland, Mississippi, Montana, Nevada, New York, Pennsylvania, Puerto Rico, Texas, Utah, Virgin Islands, West Virginia (â€Å"Why do more than†, n.d.). * Hawaii Dental Service Hawaii Dental Service (HDS) is the first and largest nonprofit dental service corporation in Hawaii providing dental benefit plans to more than a half million members. This plan was incorporated on February 15, 1962, and soon 221 licensed dentists became charter members. HDS serves Guam, Hawaii and Northern Mariana Islands (â€Å"Caring, Visionary Dentists From HDS†, n.d.). * Northeast Delta Dental NDD offers the states of Maine, New Hampshire, Vermont, providing quality dental care to millions of residents (â€Å"Northeast Delta Dental†, n.d.). * Oregon Dental Service This plan covers Alaska and Oregon. A research to find affordable dental health by Longshoremens and Warehousemens Union, led them to find Oregon Dental Service in 1955(â€Å"A trailblazer in health†, n.d.). * The single state companies include: Delta Dental of Arizona that started in 1972. Delta Dental of Arkansas, Delta Dental of Colorado began in 1958. Delta Dental of Idaho, Delta Dental of Illinois, Delta Dental of Iowa, Delta Dental of Kansas, Delta Dental of Massachusetts, Delta Dental of Nebraska, Delta Dental of Oklahoma, Delta Dental of Rhode Island, Delta Dental of South Dakota, Washington Dental Service, Delta Dental of Wisconsin, Delta Dental of Wyoming (â€Å"Delta Dental: Members†, n.d.). Delta Dental Plans: Delta Dental offers various plans for individuals, families and enrollees. There are 39 member companies of Delta Dental and each of them provides a variety of dental benefits programs. It also forms contacts with small and large business companies to provide dental insurance coverage for their employees (â€Å"Products and Plans†, n.d.). The various plans offered are the following: 1. Delta Dental Premier ®: This is their traditional fee-for-service plan with largest dentist network with more than four out of five nation’s dentist participating (â€Å"Delta Dental Premier ®Ã¢â‚¬ , n.d., p. 2). It allows patients to get treated by any licensed dentist and also can change dentists at any time without notifying Delta Dental. The main attraction for this plan is that you do not have to pay more than the co-insurance percentage specified by your coverage (â€Å"Delta Dental’s plans†, n.d.). The participating dentists agree to accept pre-negotiated fees and are prohibited from billing more. 2. Delta Dental PPOâ„  : This is a mid-priced fee-for-service plan with the secondary largest dentist network. It has an option to get treated by any dentists and still have lower out-of-pocket costs because the dentists in this network have agreed to do so (â€Å"Delta Dental’s plans†, n.d.). It also has a Delta Dental PPO plus Premier plan which includes all the benefits of Delta Dental PPO and also allows for a patient to see a Delta Dental Premier dentist with benefits of that dentist’s contracted fee (â€Å" Delta Dental PPOâ„   †, n.d.). 3. DeltaCare ® USA: It is a HMO-type prepaid plan with a large network of participating dentists. You must select a dentist from their network for this plan. The main features are there is no annual deductibles, no maximums for covered benefits and set copayments (â€Å"Delta Dental’s plans†, n.d .). 4. Delta Dental Individual and Family: Individual and its family can get the same quality dental benefits as provided by the employers under this plan. Delta Dental offers different plans in different states (â€Å"Delta Dental Individual and Family†, n.d.). 5. Delta Dental Legion ®: It is also known as TRICARE Retiree Dental Program. â€Å"The first and only dental benefits plan created by Congress especially for Uniformed Services retirees and their family members and administered by Delta Dental of California.†(â€Å"TRICARE Retiree Dental Program†, n.d.). 6. Delta Dental Patient Direct ®: It is a dental discount plan for individual, families and groups that do not have dental benefits. The patients choose dentists from the network and pay them directly with the discount price at the time of their treatment. No paper work is required and it is available in the selected markets only (â€Å"Delta Dental Patient Direct ®Ã¢â‚¬ , n.d.). 7. DeltaVision ®: This is vision benefit plan, which is offered in the selected markets only. It includes various pre-negotiated pricing eye-care services, such as professional eye exams, eyewear, contact lenses and laser vision correction (â€Å"DeltaVision ®Ã¢â‚¬ , n.d.). 8. Delta Dental Member Companies: â€Å"They serve nearly one-third of the estimated 173 million Americans with Dental insurance, providing dental insurance coverage to more than 54 million people in more than 93,000 groups across the nation.†(â€Å"Delta Dental Member Companies†, n.d.). There are other plans which are available in few selected populations and states like the American Association of Retired Persons (AARP) Dental Insurance Plan which is exclusively for AARP members and the Costco Group Dental Plan for the Individuals and Families, which is available only in California (â€Å"Delta Dental’s plans, n.d.). Strengths and weaknesses (especially with healthcare delivery point of view): Delta Dental is the largest dental care carrier in the United States, and they provide coverage to more than 59.5 million people enrolled in more than 97,000 groups. The strengths are obviously regarding to the high level access of the dental care. Many years ago, most of people lost their teeth by middle age, but now many Americans have very good oral health because of the various Delta Dental Plans. They may keep their teeth throughout the lifetime. There are some strengths of Delta Dental according to a recent study (â€Å"Delta Dental by the Numbers†, n.d.): * Delta Dental’s nationwide dentist networks offer unprecedented access: * Delta Dental Premier ® offers the largest network of dentists in the country — encompassing more than 142,000 dentists and more than 251,000 office locations. * Delta Dental PPOSM has a national network of more than 83,900 dentists practicing in more than 168,000 locations. * DeltaCare ® USA provides more than 39,800 dentist office locations. * Delta Dentals PPO Plan delivers the industrys best effective discount — averaging 19 percent nationally — resulting in nearly $3 billion in annual savings compared to dentists average charges. * Delta Dental posted approximately $17 billion in premium revenue during fiscal year 2011, our 32nd consecutive year of financial gains. * Delta Dental’s unique cost-control measures and contractual agreements with dentists help to ensure quality care at moderate fees, collectively saving subscribers with group dental coverage more than $9.0 billion in 2011. * In 2011, Delta Dental member companies processed more than 90 million dental claims or approximately 1.7 million every week, with an accuracy rate of 99.7 percent. Delta Dental focuses on the practice sharing, best services, perfo rmance guarantees, brand name recognition and reputation, whereas, it still have weaknesses such as geographic limitations, innovative practices. Through the numbers above, people might think that we have more and more dentists in large networks so that we would get easy access to dental care, but how do these dentists located? Low-income patients still feel hard to get access to meet one dentist regularly due to the inconvenient transportation, difficulties on appointments, and so on. The president and CEO of Delta Dental, Radine (2011) wrote on â€Å"Annual Report 2011†, â€Å"Delta Dental takes pride in being a single-line carrier with unparalleled expertise in dental benefits, our specialty.† Indeed, they against larger, multi-line insurance companies, and they use competitive strategies to survive during the worst of the economic downturn. However, this kind of single-line model can also be a weakness of dental health care, because coordination of dentists needed to reinforce to increase the quality of companies health care performance. Single-line service may hinder such coordination in between the large dentist network, although they meet the needs for restraining the continuous increased costs. As each program have dissimilar strengths and weaknesses and according to Access to Dental Care/Oral Health Care (American Dental Association, 2012), there are still barriers to getting oral health care: * The dental sections in Medicaid and the State Childrens Health Insurance Programs (SCHIP), which are supposed to provide health care to disadvantaged Americans, rarely have enough money budgeted to do so. Federal law requires that Medicaid cover basic dental services. But many state programs fail to deliver care to even half of their eligible children. * Adult dental coverage through public health programs is even worse; many states simply dont provide it. Its not just about the money. Patients covered under public programs still face hurdles, such as transportation to dental appointments and the difficulty of missing work to keep the appointments. Taking care of ourselves is the key to good oral health, and too many Americans lack a basic understanding of how to brush, floss, eat a healthy diet and drink water with fluoride in it. * About one-third of public water systems are not fluoridated, even though that is the single most effective public health measure to protect against tooth decay. And also, people need to treat what form of coverage they require most and make sure the selected plan provides a low price for the needed processes. Comparison of Delta Dental with all other dental insurances: There are many essential things to keep in mind when deciding on a dental insurance plan, such as prices and co-payment options, local dentist availability, actual coverage, whether it meets your needs and more (â€Å"Dental Insurance Review†, n.d.). Delta Dental Insurance ranking at number three after United Concordia and Ameritas Group Dental is one of the top ten insurance plans in the United States (â€Å"2013 Dental Insurance Comparison†, n.d.). As one of the largest dental coverage plans, founded by dentists, it creates dental coverage plans based on current research and designed to keep people their healthiest and most productive (â€Å"Choosing the Right Dental Plan†, n.d.). Delta Dental Insurance pursues their mission by increasing access to benefits, offering the largest national network of dentists, adding innovative new plan features, aggressively working to keep costs down, and supporting p hilanthropic programs that encourage better overall oral health. Delta Dental Insurance plans offer top of the line features and programs to make insurance services more accessible and convenient for its members. Some of the features that Delta Dental Insurance consists are secure and accessible sites for online enrollment, finding dentists and getting information about available plans. It offers Group/Employer plans, which is important as it gives companies information on the cost of getting dental insurance for their employees. This is important as well for families who wish to enroll other members of the family into the insurance plan. Also Delta Dental Insurance offers individual plans, provides up-front cost information for customers and has Better Business Bureau (BBB) accreditation (â€Å"Dental Insurance Review†, n.d.). Better Business Bureau accreditation is definitely a plus, because they provide ratings based on customer service and satisfaction of members. In addition, Delta Dental Insurance offers multiple types of different plans for its consumers. There is Delta Dental Preferred Provider Organization (PPO), DeltaCare ® USA (Health Maintenance Organization (HMO) option), Fee-for-Service (FFS) Plan, and they also used to offer Discount Plans. But the Discounted Plans are no longer offered by Delta Dental since majority of the members prefer PPO, HMO and FFS plans. The Delta Dental PPO plan is offered worldwide, and for that reason it is more accessible even if the customer relocates (â€Å"Choosing between a PPO and HMO†, n.d.). When choosing a PPO dentist, the out of-pocket costs of customers are often lower because PPO dentists have agreed to charge Delta Dental PPO patients reduced fees. The plan also pays enhanced benefits when patients visit a PPO dentist, so they pay only 20 percent of the PPO dentists contracted fee after their deductible for such services as fillings, oral surgery, root canals and treatment of gum disease in addition to other benefit enhancements (â€Å"Types of Dental Plans†, n.d.). Delta Dental PPO does not cover teeth bleaching and other cosmetic procedures (â€Å"University of California†, 2009). The good thing about a PPO plan is that customers have the freedom to choose any licensed dentist, anywhere in the world, each time the member or a family member requires treatment. And there is no referral required for specialty care. On the other hand, DeltaCare ® USA (HMO option) customers must be residents of California to enroll. It provides individuals and their families with inclusive plans and easy referrals to specialists and even has a benefit for teeth bleaching. The plan emphasizes preventive care; so many services are provided at no cost. There is no annual plan maximum for DeltaCare ® USA (â€Å"Types of Dental Plans†, n.d.). As an HMO member, customers are assigned to network dentist that accept the plans and they must be referred specialist by their assigned dentists. Fee-for-service plans, also known as indemnity or traditional plans, typically offer the greatest choice of dentists. It is up to the customer what dentist to choose or procedure they would like to purchase. Like PPO plans, when you visit a network dentist, you typically pay a certain percentage for each service (called coinsurance) and the plan pays the rest. The percentage usually varies by the type of coverage, such as diagnostic and preventive, major services, etc. (â€Å"Types of Dental Plans†, n.d.). However with FFS plan the member might pay a little extra than the PPO plan. And finally, the Discounted Plans are insurance plans that are offered at reduced rates. There is generally no paperwork, annual limits or deductibles, but you must visit a participating dentist to receive the discount. Also, you may be responsible for a greater portion of the treatment cost compare to PPO or HMO plan. The downside of this plan was the fact that there was a possibility of the dentists being changed annually, and new dentists would be assigned to the customers. But on the plus side, the rates that the customers would receive would be unbeatable. Figure 1 shows the continued growth in enrolment throughout the recession. This also proves that Delta Dental is the largest dental carrier in the United States and it has more than 26 million enrollees at present (â€Å"Delta Dental: Annual Report2011†, n.d., p. 10). Figure 1: Shows the increase in the enrollment of Delta Dental plans by the population. The Y-axis shows the number of enrollees in increasing order and the X-axis shows the years starting from 2008-2012. Adapted from: â€Å"Delta Dental: Annual Report 2011.† (n.d., p. 10). Why is Delta Dental better and more successful than other insurances? Delta Dental offers some of the best dental insurance plans in the United States and around the world since 1954 and as the first company exclusively specializing in dental benefits, Delta Dental has been working hard to improve oral health around the world by providing access to the largest network of dentists, great service, top of the line care plans and developing relationships that emphasize prevention and positive oral health care results over the long term (Delta Dental, 2010). Over 56 million enrollees trust Delta Dental Insurance plans with their oral health and the numbers of satisfied members keep growing (â€Å"Why do more than†, n.d.). â€Å"In 2011, the vast majority of surveyed enrollees from our open network plans said they would recommend Delta Dental to a family or friend. That loyalty is also evident in our exceptionally high enrollee retention rate.† (â€Å"Delta Dental 2011 Annual Report†, n.d., p. 11). Figure 2 which is adapted from the â€Å"Delta Dental: Annual Report 2011† (n.d., p. 11) shows the percentage of enrollee satisfaction and enrollee retention in 2011. Figure 2: The percentage of Enrollee satisfaction and Enrollee Retention. 95% of the Enrollees were satisfied with their Delta Dental Plan and 99% of the Enrollees retained their Delta Dental plan. Adapted from: â€Å"Delta Dental: Annual Report 2011† (n.d., p. 11) Future plans: Delta dental has proven itself as one of the good companies in the market but still they are working diligently to make it better. Delta Dental supports projects in conjunction with major universities and other leading research organizations that are designed to advance scientific knowledge and improve health. Among the projects, recently supports are: a study on the potential for dentists to play a greater role in the detection of health conditions such as diabetes; the cost impact of oral cancer; the application of salivary diagnostics to dentistry; and the development of biotechnology to advance health (Carruth, 2012). All these are the major projects of Delta Dental. Delta Dental is trying to identify ways to improve offerings in ways that will reduce costs while still covering the treatment our subscribers need to stay healthy. Delta Dental will focus on expanding their network in remote places and provide oral care. They are planning continue creating dynamic product lines that provide effective benefits to improve oral health–and overall health – while reducing costs. Delta Dental would concentrate on providing good customer service staff as well as an automated phone line for inquiries. Conclusion: Delta Dental has received many awards in improving oral health care. Their current plans are focused on expanding their network and providing good care for the patients. Delta Dental’s strategies are such that not only patients but also dentist and employees are benefitted. They also focus on many researches to improve quality of care. Moreover, their future plans are focus on reducing cost and providing quality of care for patients. They are providing funds for incurable diseases like cancer and other malignancy. References: A trailblazer in health. n.d.). Retrieved from: https://www.odscompanies.com/about/ American Dental Association. (2012). Access to dental care/oral health care. Retrieved from: http://www.ada.org/2574.aspx Carruth, P. (2012). The future of dentistry. Retrieved from: http://www.deltadentalnc.org/deltaDentalNorthCarolina/files/cf/cfd82d85-42e2-47ea-b49d-3d28e5d80bf3.pdf Delta Dental (2010). America’s oral health: The role of dental benefits. Retrieved from: http://www.deltadental.com/TheRoleofDentalBenefits.pdf Delta Dental (n.d.). About us home. Retrieved from: http://www.deltadental.com/Public/AboutDeltaD/AboutDeltaDental.jsp Delta Dental (n.d.) Caring, visionary dentists form HDS. Retrieved from: http://www.deltadentalhi.org/ddpahi/History.jsp?DView=History Delta Dental (n.d.). Choosing the right dental plan for you and your family. Retrieved from: http://www.deltadental.com/WhitePaperChoosingRightDentalPlan.pdf Delta Dental (n.d.). Contact your local member companies. Retrieved form: http://www.deltadental.com/Public/PlanInfo/planAddressStart.jsp Delta Dental (n.d.). DeltaVision ®. Retrieved from: http://www.deltadental.com/Public/Product/vision.jsp?DView=AboutPIVision Delta Dental (n.d.) Delta Dental by the numbers. Retrieved from http://www.deltadental.com/Public/Company/stats2.jsp?DView=AboutDeltaDentalStats Delta Dental (n.d.). Delta Dental individual and family. Retrieved from: http://www.deltadental.com/Public/Subscribers/IndFamCoverage.jsp?DView=SubscriberIndividual Delta Dental (n.d.). Delta Dental of New Jersey. welcome. (n.d.). Retrieved from: http://www.deltadentalnj.com/index.html Delta Dental (n.d.). Delta Dental of Michigan. Retrieved from: http://www.deltadentalmi.com/About/Company-Profile/Our-History.aspx Delta Dental (n.d.). Delta Dental of Minnesota. Retrieved from: http://www.deltadentalmn.org/about.jsp?DView=AboutUs Delta Dental (n.d.) Delta Dental of Missouri. Retrieved from: https://www.deltadentalmo.com/AboutUs/index.asp Delta Dental (n.d.). Delta Dental Patient ® Direct. Retrieved from: http://www.deltadental.com/Public/Product/direct.jsp?DView=AboutPIDirect Delta Dental (n.d.). Delta Dental PPOâ„  . Retrieved from: http://www.deltadental.com/Public/Product/preferred.jsp?DView=AboutPIPreferred Delta Dental (n.d.). Delta Dental Premium ® : Our most valuable network. Retrieved from: http://www.deltadental.com/DeltaDentalPremierBrochure.pdf Delta Dental (n.d.) Delta Dental’s plans. Retrieved from: http://www.deltadentalins.com/individuals/guidance/plans.html Delta Dental (n.d.). Members. Retrieved from: http://www.deltadentalma.com/members/index.asp Delta Dental (n.d.). Northeast Delta Dental. Retrieved from: http://www.nedelta.com/about.aspx Delta Dental (n.d.). Our mission history. Retrieved from: http://www.deltadental.com/Public/Company/mission.jsp Delta Dental (n.d.). Products and plans. Retrieved from http://www.deltadental.com/Public/Product/product.jsp Delta Dental (n.d.) Survey by city of San Jose: Choosing between a PPO and HMO dental plan. Retrieved from: http://hrclassspecs.sanjoseca.gov/humanResources/survey/BenefitsPlan/DentalPl

Overpopulation :: essays research papers

Overpopulation The twentieth century has drawn to a close and humanity faces the problem of being able to support its population without inducing catastrophic and irreversible destruction on Earth’s life-support systems. Throughout time, humankind has been living as though there are no consequences to its actions. But now, as people of the future, we see what is happening to the world that we live in. Despite all we know, these easily seen problems are still being ignored. Our actions in the past determine the present, and our actions now determine the future. In other words, we caused the overpopulation problems we are facing today, so we must also be the ones to solve them. Every day we share the Earth with 250,000 more people than the day before according to Zero Population Growth, a national non-profit organization working to slow population growth and achieve a sustainable balance of people, resources, and the environment. ZPG is the reason I have become an advocate and t hey have supplied most of my statistical information. Today’s children are likely to see a tripling of the global population within their lifetimes. These children our are next generation of parents, voters, consumers, and leaders. The choices they make are critical to stabilizing the population and protecting the environment. Educating the youth of the future will help them to understand the problems the earth faces and how they can help by influencing and being the political leaders who can adopt responsible population policies. One problem the earth and its inhabitants face today is our lack of resources due to of the increasing number of people. Tropical forests cover only 7 percent of the earth’s surface, but it holds over half of all plant and animal species in the world. The rate of destruction of these resources is now so far in excess of their renewable rates that they have effectively been turned into useless land. Although 3/4 of the earth is covered by wate r, less than one percent is readily available for human use. As the world population increases, this incredibly small amount of water will be the only supply for all humans, plants, and other animals on earth. Once this percent of water lessens even more, the agriculture will suffer, and people will have less food and so on. This cycle will continue until we consume all our natural resources. Humanity today is on a collision course due to our value system.

Personal Statement to Win a Scholarship Essay

An experienced and fully qualified registered nurse who is efficient, thorough and passionate about delivering the best levels of care to patients. I possesses extensive healthcare experience in a wide range of key nursing fields and has the required physical, mental and emotional strength to stand up to the rigours of this demanding profession. Able to work autonomously and has vast knowledge of using the latest state of the art medical equipment to treat, observe and record the conditions of patients. As a driven individual who wants to progress she is now looking for a suitable nursing position with a reputable, exciting and modern healthcare provider. See more: how to write a scholarship essay Employment History Emena Hospital Assistant Superviser – Sept 2011- current Duties Caring for patients who are suffering from acute and long-term illnesses and diseases. Administering drugs, medication and injections to patients. Treating patients with respect and dignity, and giving attention to individual needs and wishes. Kj Prioritising workloads and allocating patients appropriately. Maintaining high clinical standards and high levels of quality care delivery Providing information, emotional support and reassurance to patients and relatives. Nursing Skills Implementing and participating in vaccination and immunisation programmes for both adults and children. Taking patient samples, pulses, temperatures and blood pressures. Experience of Chronic Disease management i.e. diabetes and asthma, etc. Responding calmly to emergency situations. Reviewing and evaluating the effectiveness of nursing interventions. Organising junior staff and prioritising busy workloads. Able to liaise with social services and other care agencies. Preparing beds, rooms, sterilising instruments, equipment and supplies, and ensuring that an essential stock of supplies is maintained.

Deterioration of the English Language

Word Count: 1,237 Denise Moreno Professor Carlene Coury English 120 13 April 2013 Deterioration of the English Language The English language seems to be deteriorating more and more each day. So many examples can be given to justify this observation. Three different writers have pointed out some examples of the butchering of the language. Martha Brokenbrough states that the constant use of instant messaging jargon and internetism can certainly be a good way to reshape the way we communicate. At the same time she writes it can also affect the way we communicate properly and professionally.Author, George Orwell, speaks about how we have developed words in the English language to disguise the true meaning for political causes. Orwell points out that we mask what we truly want to say, and at the same time, we confuse the reader by not making sense of what we write. Speechwriter, Clark Whelton, pointed out that vagueness is a growing problem in our mother language; therefore, college stude nts don’t know how to stop being vague while trying to communicate. Even though all three writers make different points about English decaying as a language, they all concur in the cause of this problem, laziness.Martha Brokenbrough states â€Å"So the key with Internetisms is to know when it's okay to use them, when it's not okay, and when not using them will make you look clueless† (149). Brokenbrough emphasizes that using instant messaging lingo is not bad, and it is appropriate in specific time and places, however, not knowing where and when to use this lingo, can cause confusion and make you look foolish. LOL is a very common phrase to hear nowadays, but when one goes to a job interview and can’t carry a conversation without using any of these abbreviations, it is not only unacceptable but disrespectful.The shortcuts we use may be making us look lazy and dumb when used at a courtroom or a doctor’s office as examples. LMAO seems impolite and childish when used at these places. This type of jargon is, however, necessary when texting and chatting in the world today to be considered hip and normal. One thing that is important to remember is to know when to use the instant messaging lingo and when to not use it as the author claims. More importantly, she explains that it does not take that much longer to use the correct words when needed so that others do not think one is dumb.Knowing when to use all these internetisms can save us embarrassment and make us seem cool if used correctly. â€Å"Most people who bother with the matter at all would admit that the English language is in a bad way, but it is generally assumed that we cannot by conscious action do anything about it†(446). In this quote, George Orwell states that it is not that we don’t know how to properly communicate our ideas, but we choose to do nothing about it to correct it. There are a lot of useless words that political writers tend to use when wanting to be unclear but with the intention of making writings seem as clear as water.Orwell mentions some types of these unnecessary words: dying metaphors, verbal false limbs, pretentious diction, and meaningless words. Dying metaphors â€Å"are merely used because they save people the trouble of inventing phrases for themselves†(448). The author is explaining that sometimes in writing there are a lot of recycled expressions that we all use generally as opposed to looking for our own and being original. What verbal false limbs do is that they â€Å"save the trouble of picking out appropriate verbs and nouns, and at the same time pad each sentence with extra syllables which give it an appearance of symmetry†(449).This quote is referring to the words we tend to use as fillers and again are meaningless to use in a sentence. Verbal false limbs are words that the writer can do without in order to make sense. Pretentious diction are words that are â€Å"used to dress up simple sta tements and give an air of scientific impartiality to biased judgments†(449). Words like â€Å"phenomenon† and â€Å"effective† get used to pursue the writer to believe the biased thoughts you may want to get across.Finally, meaningless words are â€Å"strictly meaningless in the sense that they not only do not point to any discoverable object, but are hardly ever expected to do so by the reader†(450). Using these kind of words is only good to persuade the reader into believing things that aren’t meant by the writer. All of these words are examples of bad choices while writing and once again an example of laziness. Orwell emphasizes that writers make the mistake of using all these words to express themselves, but in reality they just end up not being able to communicate what it was they really wanted to say. Playbacks and self-quoting (He was like, â€Å"Where are you going? † and I was like, â€Å"I'm going to work†) are the most dura ble symptoms of vagueness, and may find permanent homes in 21st century English†(Whelton, par. 14). This particular quote by the speech writer, Clark Whelton, highlights the most common way English has become vague. â€Å"Whoa, that is so wow† â€Å"well, like yeah† and â€Å"I mean like, you know† are examples of vague talking and the loss of proper English. Whelton points out that younger people, even having graduated from college, lack a sense of professionalism and good communicative verbal skills.He states that it is so common to hear people express themselves with â€Å"self-quoting, playbacks of past conversations, ‘up talking’ (ending declarative sentences with an interrogative rise), and run-on sentences†(Whelton, par. 2). The examples given are comparable with ways a child would communicate. After using these bad habits of communication over and over again, there is no doubt that knowing how to properly carry on a conversation disappears off the permanent memory. The author implies that if the problem of vagueness had been corrected at an early age, vagueness itself would have been a lot more contained than it is now.Along with Brockenbrough and Orwell, Whelton has insinuated that writers today have lack of thought for themselves, also known as laziness. Using abbreviations related to instant messaging, words that have no exact meaning or used as fillers, or simple vagueness such as â€Å"like†, is wrong when wanting to communicate in formal or professional way. Not only would using these types of shortcuts make one look dumb but also lazy. Possessing the correct skills to communicate verbally or in written form is as important as knowing how to match a clothes outfit.One is under the belief that using internetisms is going to save time, but unfortunately, that is only a myth. The truth is using shortcuts saves only seconds that can make the difference in appearing dumb, lazy, or intelligent. To s ound distinguished by using exotic or meaningless words, one might use as padding for our confusing writing, can cause one to appear dumb and lazy as well. Being vague does not help anyone in trying to clearly communicate what they truly want to say; it only makes people look childish and sluggish.All in all, the three writers agree that no one should opt for easy time saving abbreviations, fake fancy words, or vagueness that plagues us, to communicate properly and not be thought of being a dumb, lazy, childish person. Works Cited Brockenbrough, Martha. â€Å"Does IM make U Dum? †. The Conscious Reader 12th ed. Longman2012. 148-151 Print. Orwell, George. â€Å"Politics and the English Language†. The Conscious Reader 12th ed. Longman2012. 445-457 Print. Whelton, Clark. â€Å"Vague-Talking and the Loss of English. † MINDING THE CAMPUS, 13 Nov. 2012. Web. 25 March 2013.

New England and Chesapeake two distinct regions essays

New England and Chesapeake two distinct regions essays Even though New England and the Chesapeake region were both originally settled by the majority of people of English origin, by the 1700s the two areas advanced into two distinct societies. There were many different reasons why these differences in developing the colonists new society occurred. One of three main reasons being the two regions differed because they held unlike motives for settling in the first place. Another example the two regions differed would be due to the different types of settlers who emigrated to the Chesapeake and New England region. Diverse forms of government would be also a main reason why the two regions differed. With the difference in types of settlers, their motives for settling, and even the form of government they chose to run their settlements is why these differences in development of the two regions occurred. With every settler who dared to cross the vast Atlantic Ocean from England came different motives to even attempt the journey. John Winthrop, leader of the Massachusetts Bay Colony, states, We must consider that we shall be as a city upon a hill. The eyes of all people are upon us, so that if we shall deal falsely with our God in this work we have undertaken... We shall open the mouths of enemies to speak evil of the ways of God. In saying this he proves that one of the main reasons why him and the people on his ship came over was to make an ideal Christian community. They founded the New England area to create this model society to be looked upon by others as if placed there by God. If they were to run their idyllic community the wrong way they would ...shame the faces of many of Gods worth servants, and curses their prayers to be turned into curses upon [them]. John Winthrop and his Puritan followers main motive for settlement was for religious freedom, where as John Smith and h is gang of men settled the Chesapeake region to reap the financia...

What Is Content Hacking (How to Be a Content Hacker) - CoSchedule

What Is Content Hacking (How to Be a Content Hacker) Have you ever heard of growth hacking? Its a  marketing technique developed by technology startups that uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Its a bit scrappy, and completely focused on results. Does that sound familiar? Growth hacking isnt too far off from its counterpart, content marketing, a technique that we all know and love. In fact, its so close that it just might call for an entirely new breed of hacker:  The content hacker. Wait, hacking? Cant you go to jail for that? #ContentHacker = A growth-focused content marketer. #growthhacking #infographicListen, if you want your blog to grow, you may want to learn a thing or two from the content hacker. He or she is traffic-obsessed and focused on nothing but growth. In my upcoming book,  The 10x Marketing Formula, I describe in depth how to combine the best of growth hacking and content marketing. Heres an excerpt from the book that sheds more light on how to become a content hacker. Becoming A Content Hacker In 2010, Sean Ellis, co-author of Hacking Growth and CEO of GrowthHackers, coined the term growth hacking in a blog post entitled, â€Å"Find a Growth Hacker for Your Startup.† Ellis wrote: â€Å"A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.† He further explained, â€Å"An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.† From its inception, growth hacking described people whose sole focus is growth. And whose process is a thousand short-sprints that methodically test ideas. Keeping what works; killing what doesn’t. Growth hacking has never been code for being irresponsible and unaccountable. Running fast doesn’t mean running without strategy. But strategy in this context isn’t traditional fare. In marketing, growth strategies are confused with 52-page internal documents that spell out how often you’re going to blog, publish to social media, and push ad campaigns. The stuff of marketing plans. But think about this. Every second you’re not finding ways to directly benefit your customer base and audience is wasted effort. Because once the strategy is submitted, reviewed, and approved by your boss, it’s over. Now, instead of assuming responsibility for the results, you’ve passed it off on your boss. He or she now owns them, not you. In the bureaucracy, so long as you have a strategy, you’re safe. I see this happening all the time. Writing it down feels safe. But the problem with feeling safe is it becomes the goal rather than results. After you’ve spent a week or more in documentation mode, all that’s left is working the strategy. But in the digital landscape, what’s the likelihood said strategy will be viable three months from now? This is the primary fault line in the marketing-plan mindset. Ready for the good news? You can become a superhuman marketer by merging the best of growth hacking and content marketing. The Three Constraints Growth hacking is about turning clever tactics into fast-paced growth. Content marketing is about creating, publishing, and sharing valuable content with your audience to convert traffic into customers. But as we saw in chapter one, with its rising popularity, content marketing alone may not be enough. This means marketers need to take a page from the growth hacker’s playbook. We need to become content hackers. A content hacker is a results-or-die! marketer who merges agile growth tactics with high-converting content to achieve rapid 10x growth. And they never stop doing this. All you need to start are the three constraints: One Metric that Matters + Goal + Timeline = Content Hacker One Metric that Matters The first constraint is focus. Content hackers doggedly pursue growing one, and only one, metric. It’s the gas pedal to slam on- the one metric that will accelerate your business more than any other. Goal The second constraint is specificity. Content hackers set specific goals for measuring the one metric that matters. They’re not looking for â€Å"more† users or â€Å"increased† revenue. They are dead-set on a $100,000 increase in monthly sales. Content hackers set hard numbers to reverse engineer from. Timeline The third constraint is speed. Content hackers define a clear timeline for when their goal will be a reality. It’s a specific month, day, and year. And ideally, it’s much shorter than what sounds safe or comfortable. And there you have it. The three constraints are your new documented marketing strategy; and the tactics and communication between your team remains fluid. People are usually stunned by this. But it’s the happy truth. It’s neither complex nor gangly. Instead, it’s simple, messy in the middle, and effective in the end. We hope you realize that you can do this, too. That doubling your sales, tripling your email list, or increasing users tenfold isn’t outside of your grasp. And even better, you can start sprinting toward 10x growth in the time it takes you to drink a cup of coffee. This infographic will give you a peek inside their inner psyche and help you become a content hacker. The Tweetable  Characteristics Of A  Content Hacker The #ContentHacker doesnt see product/market fit, he sees content/audience fit #contentmarketing The #ContentHacker eats, sleeps, and drinks blog growth #contentmarketing An opportunistic #ContentHacker turns contacts into connections #contentmarketing Where a #GrowthHacker sees scale, a #ContentHacker sees sustainability #contentmarketing The #ContentHacker eats data and only settles for moving the needle forward  #contentmarketing An SEO-minded #ContentHacker has been leveraging the search base since 1991  #contentmarketing Viral growth can be manufactured if youre a real #ContentHacker  #contentmarketing